“Google My Business” rinominato

“Andando avanti, consigliamo alle piccole imprese di gestire i loro profili direttamente su Search o Maps. Per mantenere le cose semplici, “Google My Business” è stato rinominato Profilo dell’attività su Google. E nel 2022, ritireremo l’app Google My Business in modo che più commercianti possano approfittare dell’esperienza aggiornata su Search e Maps.”

Matt Madrigal, VP/GM Merchant Shopping

Maggiori informazioni:
The New Google Business Profile: A Complete Guide for Local SEO

Keeping your Google Business Profile updated is important to your success.
According to Ipsos Research, an up-to-date Google Business Profile:
– Is 2.7x more likely to be considered more reputable.
– Gets 7x more clicks.
– Is 70% more likely to attract location visits.
– Is 50% more likely to lead to a purchase.

HOTREC and Short-Term Rentals in the EU

HOTREC first addressed the issue of regulating Short-Term
Rentals (STR) in 2014, underlining the pressing need to establish a level playing field across the tourism accommodation services sector for the good of consumers, residents, local communities and the tourism sector in the area of
unfair competition, consumer exposure to safety hazards and unreported tax income.

HOTREC now welcomes the European Commission’s intention to put
forward a proposal for a Regulation on Short-term Rental (STR)
Services. HOTREC calls for an EU-wide framework that introduces
clear and consistent obligations for STR platforms and hosts and
which enables effective oversight of STR activities by local and
national authorities.

Read more here